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Back in mid 1997, I took a chance and answered an ad on MSN.com (yes, I know) for a new company called “The Mining Company” that was based in New York, and was looking for people to write about topics of passion. Obviously, I kind of had a thing for open-wheel auto racing (still do),… Continue reading Everything old is new again

.. and even more fun to create.  An early break of the news behind our AOL Reader product prompted a creative solution to confirm the rumors 😉 You’ve never seen 5 people work a single iPhone so elegantly before.  (Hint: play with sound for a nice surprise) Thanks to my AOL Social Team for putting… Continue reading Vine’s are fun to watch, even more fun to create

After winning one of the most popular victories in recent Indianapolis 500 memory, IndyCar driver Tony Kanaan took to Instagram and expressed his joy to his legion of fans worldwide with a picture of him pouring the traditional winner’s milk over his head, accompanied by a single word: “Yesssssssss”. Sunday’s 97th Running of the Indianapolis 500 lifted the IndyCar Series to… Continue reading How Social Media is Helping to Bring Fans Back to IndyCar

Last week, I had the pleasure of joining the speaker roster at Innovation Enterprise’s Social Media & Web Analytics Innovation summit in San Francisco. I spoke about our adventures in trying to find the elusive lifetime value for our social media followers and offered up 5 tips for people trying to get there. Take a… Continue reading A Life Led Social: Chasing Lifetime Value at AOL

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This post first appeared as part of Social Fresh’s 2013 Social Media Predictions series on socialfresh.com In my mind, successful “social media” strategy lives at the intersection of the information needs of the social audiences you can grow, obtain and nurture, the content you can create or curate for them, and the right choice of… Continue reading 2013 Prediction: Your Social Media Team Will Add A Dedicated Content Strategist

I met Allie Siarto at the SocialFresh Conference back in March, and her company LoudPixel is doing some really smart things with social content analysis, so when she asked me to sit down and chat about social content and marketing, I was more than happy to! Turns out I’m the first episode of her new… Continue reading Listen to me talk social on the AptMarketer podcast!

Last week I had a chance to address the AdAge Small Agency Conference in Minneapolis and talked a bit about how and why brands are using visual social networks to tell stories. Here are the slides from that presentation! Things and People: How and why brands are using visual social networks to tell stories from… Continue reading Ad Age Small Agency Summit: Things and People

Excited to share that I’ll be speaking at BlogWorld & New Media Expo 2012 (Jun 5-7) for the first time! The title of my BlogWorld session is: Creation, Curation and Collection: Getting to know Pinterest, Instagram and Tumblr and will be taking place on June 6 at 2:30p. BlogWorld & New Media Expo is the first and… Continue reading See me at BlogWorld Expo East in NYC!

Doing SXSW Interactive, I had a chance to sit down (in a car) and share some thoughts about bringing offline community online with the folks at Fast Company for their 30 Second MBA series.  Enjoy!